All the sites we produce are highly visible and very easy to index by the search engines. This is achieved with a series of measures which while small in individual impact, come together to realise the overall optimisation of the site The problem with SEO can be two fold.
Firstly although we want the site to be highly visible to the search bots, it’s important to keep in mind that search bots don’t by themselves earn money. They never buy anything and so although a good ranking position can result in high traffic to a site it doesn’t guarantee commercial success.
For this we will also need a great conversion rate. We need visitors to become customers and so a balance must be struck between appealing to search bots and appealing to people. Web sites that rely to heavily on SEO can get this balance wrong and a highly visible site can fail due to not converting enough visitors into paying customers.
The second problem, is perhaps even more of a banana skin that the last. Google and other Search Engines do not like SEO and It’s easy to understand why. SEO is the practice of improving the ranking position of any given page or website.
Another way to think of this is that it’s manipulating the Search Engines results so the publisher can gain a commercial advantage. Search Engines are in the business of delivering results to searchers, they’re not about giving companies who wish to do business online a leg-up. For this reason, people would be well advised to tread carefully when it comes to SEO because if you attract the wrong attention, and your website is found to violate the Search Engine’s codes of practice, it can be issued a penalty. Typically this can lead to your site being ranked lower than it would otherwise have been and in some cases even dropped from the index altogether
None of the major Search Engines publish much detail about the exact formulae used to compile their results and so SEO is a bit like a black-art developed by web developers on a trail and error basis. Over time, an experienced developer hones their SEO knowledge and techniques based of what has bared fruit in the past.
Historically we have found that we can improved the ranking position of virtually any site and when building a new website, we do so from the ground up to taking into account a plethora of different SEO considerations and so by choosing Arena DM to design and build your companies new website, you’ll be on the right path to make Google’s page 1 a reality.
Find out what Arena DM could do for your on line business, contact us here