Retro Driving School‘s reworked website had only been live for a short time but already it’s clear that the homepage text needed a serious overhaul.
A few weeks ago I posted about deployment of a new site for RDS, following some pretty shoddy work they received from my predecessor. Patryk, who also owns AD Instructor Training a high-level training school where they put ADI Driving Instructors through their paces, chose Arena DM because he was impressed with the overall support and service that we offer.
We’ve been monitoring the traffic flows across the RDS website carefully and had identified several key areas where the content was failing to deliver the conversion rate that we expect. So we’ve completely re-written Retro’s home page so now the most frequently accessed content is included earlier in the pitch and we’ve included a booking form and rate card and some interesting calls to action and animations.
And do you know what? It looks blooming great even if I do say so myself. Take a look if you care to. – http://www.retrodrivingschool.co.uk/